# Toner Resellers: Here’s the Secret to Beating Big Box Stores

> Stop losing customers to Amazon and Staples. The secret isn’t price—it’s convenience and service. Learn how to stop losing customers to big-box stores by making reordering so simple, they never even think about switching.

Source: https://www.monstersystems.us/blog/toner-resellers-heres-the-secret-to-beating-big-box-stores  
Published: 2025-03-07  
Tags: Sales & Growth

## Competing on price? You’ll never win. Competing on service? That’s where you dominate.

Independent toner resellers often feel like they’re in a never-ending battle with big-box stores like Staples, Office Depot, and even Amazon. These corporate giants have deep pockets, massive inventory, and aggressive pricing strategies. But here’s the truth: **trying to beat them on price alone is a losing game**.

Instead, the real advantage for independent resellers lies in **personalized service, convenience, and customer retention**—areas where the big players simply can’t compete.

## The Power of Customer Retention Over New Sales

Studies show that acquiring a new customer costs **five to 25 times more than retaining an existing one** [(Harvard Business Review)](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers). Meanwhile, increasing customer retention by just 5% can boost profits by **25% to 95%**, according to research by Bain & Company.

That’s where [EasyOrder](/) comes in. Unlike standard e-commerce platforms, **EasyOrder is designed specifically for resellers to keep customers coming back** with:

- Custom order forms tailored to each client’s exact needs
- One-click reordering with a desktop icon—no logins, no searching
- Private pricing that keeps your margins secure
- A 90%+ reorder rate—because convenience wins every time

### Why Service Beats Price Every Time

The biggest retailers make ordering simple—but not personal. Their customers are just numbers in a system. That’s where independent resellers can **stand out and win**.

- **70% of buying experiences are based on how customers feel they are treated** [(McKinsey & Company)](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth).
- **86% of customers are willing to pay more for a better customer experience** [(PwC)](https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html).
- Easy reordering increases loyalty—customers are far less likely to shop around when they have a simple, familiar system.

With [EasyOrder](/easyorder) your customers **don’t have to search, compare, or even think twice**—they just click and reorder from you.

## How EasyOrder Helps Resellers Keep Customers for Life

Imagine this:

- A customer needs toner, but instead of searching online, they click a desktop icon that takes them straight to their **pre-filled order form**.
- No passwords, no remembering your website—just one click and done.
- They get their order fast, and you keep their business—every time.

That’s the secret to competing against big-box stores. You don’t need to out-price them. You just need to make **ordering from you easier than anywhere else**.

See [EasyOrder for independent ink and toner dealers](/easyorder) or our [ink and toner industry page](/industries/ink-toner).

[**Schedule a quick demo of EasyOrder today.**](#book-demo)